The Best Toy Stores in New Zealand: Where to Find the Perfect Toys for Every Age and Interest

Toy shopping in New Zealand offers something for everyone, from parents looking for engaging and educational toys to collectors hunting for rare finds. Whether you're searching for the latest LEGO sets, nostalgic collectibles, or interactive learning toys, New Zealand’s toy stores cater to all tastes and budgets.

Finding the right toy store can make all the difference. Some specialize in high-quality educational toys, while others focus on pop culture collectibles, model kits, or bulk purchases for events. Shopping at the right place ensures better selection, authenticity, and often, better prices.

In this guide, we’ll explore the best toy stores across New Zealand, highlighting their specialties, unique product offerings, and why they stand out. Whether you prefer browsing massive chain stores like Toyworld, visiting a LEGO-certified destination, or uncovering hidden gems for hobbyists, this list will help you find the perfect spot to shop.

Toyworld – New Zealand’s Largest Toy Chain

With 32 locations across New Zealand, Toyworld is the go-to destination for families looking for variety and accessibility. As the country’s largest dedicated toy retailer, it offers a massive selection of products, including LEGO, Hot Wheels, Barbie, board games, puzzles, outdoor play equipment, and more. Whether you're shopping for a toddler, a school-aged child, or a teenager with a passion for collectibles, Toyworld covers almost every toy category imaginable.

Beyond its extensive inventory, Toyworld stands out for its Toy Club Loyalty Program, which allows shoppers to earn points and access exclusive discounts. Many stores also host in-store events and toy demonstrations, giving customers a chance to experience new products before making a purchase. Pricing varies widely, with small toys and board games typically ranging from NZD $10 to $40 (USD $6 to $25), while larger playsets and collectibles can go up to NZD $300 (USD $180).

With frequent promotions, seasonal discounts, and a well-stocked online store, Toyworld remains a favorite among New Zealanders. Whether you’re looking for a last-minute gift or planning a big shopping haul, this chain is a reliable option with consistent availability across the country.

POP MART – The Ultimate Destination for Designer Collectibles

For fans of blind-box collectibles and designer figurines, POP MART offers an exciting and unique shopping experience. With two physical stores in Auckland, as well as Robo Shops (vending machines) and an online store, POP MART caters to collectors who love the thrill of unboxing mystery figures.

The store specializes in limited-edition collaborations with renowned artists and brands, featuring character lines such as Molly, Skullpanda, Dimoo, and Hirono. These figurines are highly sought after for their intricate designs and exclusivity, making POP MART a must-visit for toy collectors and pop culture enthusiasts alike.

Prices for blind-box figures generally start at NZD $15 to $40 (USD $9 to $25), while rare or limited-edition sets can go for NZD $100 to $150+ (USD $60 to $90+). What sets POP MART apart is not just its inventory but also its convenient vending machines, which are scattered around Auckland, allowing collectors to grab a mystery box on the go. The store constantly updates its collection with new releases, ensuring that every visit feels like a fresh treasure hunt.

If you’re looking for stylish, collectible figures that add character to your shelf, or if you enjoy the excitement of surprise unboxings, POP MART is a must-visit destination.

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Evermore Toys – A Haven for Educational & Creative Play

Evermore Toys is a specialty store that focuses on high-quality, creative, and educational toys, catering to parents who prioritize hands-on learning and imaginative play. Unlike large retail chains, this store curates a selection of STEM kits, wooden toys, sensory play items, and eco-friendly products. Although Evermore Toys operates primarily as an online store, it occasionally hosts pop-up shops in different locations, making it a unique and flexible option for shoppers looking for something different.

One of the standout features of Evermore Toys is its commitment to sustainability and child development. Many of its toys are made from eco-friendly materials, ensuring that playtime is both fun and safe. Parents looking for gifts that encourage problem-solving, artistic expression, and creativity will appreciate the thoughtful selection.

In terms of pricing, smaller wooden toys and creative sets typically range from NZD $20 to $50 (USD $12 to $30), while more advanced STEM kits and premium learning toys can cost between NZD $80 and $200 (USD $50 to $120). While Evermore Toys may not have the same volume of products as larger retailers, it makes up for it with a curated selection that prioritizes quality over mass production.

If you’re looking for toys that engage the mind and inspire creativity, Evermore Toys is an excellent choice, particularly for parents who want something beyond traditional plastic playthings.

Kidzstuffonline – Your Go-To for Trendy and Classic Toys

Kidzstuffonline is a popular New Zealand-based toy retailer, offering both online shopping and a physical store located in Birkenhead, Auckland. This dual approach ensures convenience for customers who enjoy the flexibility of shopping online or visiting a store in person. The store features a diverse range of toys, from timeless classics to the latest trending products, catering to children of all ages.

Among the top brands offered by Kidzstuffonline are LEGO, Fisher-Price, and Melissa & Doug, which are well-known for their high-quality and innovative designs. The store frequently updates its stock with the latest toy trends, keeping shoppers in the know. For those seeking a hassle-free shopping experience, Kidzstuffonline provides fast shipping, typically delivering orders within 1 to 3 business days across New Zealand.

In terms of pricing, Kidzstuffonline offers a variety of options to fit different budgets. Smaller toys and games typically range from NZD $10 to $30 (USD $6 to $18), while larger playsets and specialty items can go up to NZD $150+ (USD $90+). Additionally, customers can take advantage of gift-wrapping services, making it an excellent option for gift shopping. With a focus on customer satisfaction, Kidzstuffonline ensures a smooth, enjoyable shopping experience whether online or in-store.

The Toy Box – High-Quality Educational Toys for Developmental Play

The Toy Box is an online-only toy store based in Te Puke, Bay of Plenty, that specializes in educational and interactive toys. Focused on enhancing children’s development through creative play, The Toy Box offers a curated selection of wooden toys, puzzles, STEM kits, and hands-on learning games. It’s an excellent option for parents looking for meaningful play experiences that stimulate problem-solving, creativity, and sensory development.

What sets The Toy Box apart is its commitment to sustainability and eco-friendly materials. Many of the toys available are made from natural, durable resources, ensuring that children can engage with them safely while learning. Brands like Djeco, Hape, and Janod are known for their craftsmanship and educational value, making The Toy Box a go-to destination for high-quality toys.

Pricing is affordable, with wooden puzzles and interactive games starting at NZD $15 to $40 (USD $9 to $25), while premium STEM kits and learning toys can range from NZD $80 to $200 (USD $50 to $120). Since The Toy Box operates entirely online, it provides nationwide shipping across New Zealand, delivering its carefully selected products directly to your door.

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AG LEGO Certified Store – The Ultimate Destination for LEGO Fans

AG LEGO Certified Stores are a dream come true for LEGO enthusiasts, with two locations in New Zealand: Westfield Newmarket in Auckland and Westfield Riccarton in Christchurch. These certified stores are the official retailers of LEGO, offering exclusive sets, limited-edition releases, and hard-to-find models that cannot be found elsewhere.

Both stores feature engaging interactive play zones where visitors can try out various LEGO pieces and immerse themselves in the building experience. One of the highlights of these stores is the Build-a-Minifigure station, where customers can create their own custom LEGO characters, selecting unique accessories and pieces to personalize their creations.

Pricing at the AG LEGO Certified Stores ranges from NZD $15 to $50 (USD $9 to $30) for smaller sets and minifigures, while larger, more intricate models, such as those from the LEGO Star Wars or Technic collections, can cost anywhere from NZD $150 to $600+ (USD $90 to $360+). These stores not only offer a comprehensive selection of products but also create a unique, hands-on shopping experience, making them a must-visit destination for LEGO fans of all ages.

Crackerjack Toys Ltd – Independent & Specialty Toy Store

Crackerjack Toys Ltd is a unique, independent toy store that sets itself apart by offering high-quality, non-mainstream toy brands. Unlike larger retailers, Crackerjack focuses on stocking specialized toys that you won't typically find on every shelf, making it the perfect destination for parents and collectors searching for something different. Whether you're after unique gifts, collectibles, or simply want to surprise a child with a toy that's off the beaten path, Crackerjack offers a carefully curated selection.

What makes Crackerjack Toys stand out is its personalized service. Staff members are known for their expertise in the toy industry and are happy to offer tailored recommendations based on individual preferences. This level of customer care and attention to detail elevates the shopping experience, making it more enjoyable and fulfilling.

Pricing at Crackerjack Toys varies depending on the item. Specialty items and unique gifts typically range from NZD $30 to $100 (USD $18 to $60), while premium collectibles and limited-edition toys can cost even more. This independent toy store also offers gift-wrapping services, adding an extra touch for customers looking to make their presents special. With one location in New Zealand, Crackerjack offers a personalized shopping experience that large retail chains often lack.

Harvey Wholesale Toys – Bulk & Wholesale Options

Harvey Wholesale Toys is the go-to destination for bulk and wholesale toy purchases in New Zealand. Catering to resellers, educators, and large-scale buyers, this store offers a wide range of popular toy brands and seasonal items at discounted prices. Whether you're outfitting a classroom, stocking up for a party, or looking for toys to sell in your own store, Harvey Wholesale Toys makes it easy to buy in bulk without sacrificing quality.

The store offers substantial discounts for large orders, allowing customers to save on top toy brands such as LEGO, Hot Wheels, and Barbie. Harvey Wholesale Toys also has a reputation for its excellent customer service, ensuring that bulk buyers get the best deals and the most efficient service possible. With an online store and a physical location in Auckland, Harvey Wholesale Toys serves customers across New Zealand.

Pricing at Harvey Wholesale Toys is highly competitive, with discounts increasing based on the quantity ordered. For smaller bulk purchases, prices typically start from NZD $5 to $30 per item (USD $3 to $18), while larger sets and special seasonal items can range from NZD $50 to $200+ (USD $30 to $120+). Harvey Wholesale Toys is perfect for those looking to purchase toys in large quantities without breaking the bank.

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Brick Haven NZ – The Ultimate LEGO Destination

For LEGO fans, Brick Haven NZ is the ultimate destination. Specializing in LEGO sets, minifigures, and rare pieces, Brick Haven has established itself as New Zealand's premier LEGO retailer. Whether you're a casual builder or a passionate collector, this store offers everything you need, from standard sets to hard-to-find and limited-edition pieces that can be difficult to track down.

Located in the heart of New Zealand, Brick Haven NZ attracts LEGO enthusiasts from all over the country with its extensive selection and in-store experiences. The store regularly hosts events and LEGO-themed community gatherings, providing fans with an opportunity to connect, showcase their builds, and participate in exciting challenges. These events make Brick Haven NZ not just a store, but a hub for LEGO lovers to engage with the brand and each other.

Pricing at Brick Haven NZ varies based on the set and rarity of the item. Standard LEGO sets start at NZD $15 to $50 (USD $9 to $30), while premium sets like those from the LEGO Technic or LEGO Creator series can range from NZD $100 to $500+ (USD $60 to $300+). For collectors, the rare and limited-edition pieces can go even higher. If you're looking for a place that offers both top-notch products and a sense of community, Brick Haven NZ is a must-visit for LEGO enthusiasts.

Cooltoys – A Hidden Gem for Fun & Innovation

Cooltoys is a hidden gem for anyone seeking a unique and innovative toy shopping experience in New Zealand. This store is known for its eclectic mix of fun, quirky, and interactive toys that cater to a wide variety of interests. Whether you're looking for offbeat gadgets, interactive toys that engage kids' creativity, or simply something a little different from the norm, Cooltoys delivers an exciting selection.

What sets Cooltoys apart from other retailers is its focus on hands-on, creative play. From science kits and puzzles to innovative toys that encourage learning through action, the store is perfect for families who want to enrich their children’s playtime. It’s also a great spot for those looking to gift something more unconventional, providing an alternative to mainstream toys that are widely available.

Prices at Cooltoys typically range from NZD $20 to $60 (USD $12 to $35) for most items, with more unique or larger kits reaching upwards of NZD $100 (USD $60). Although Cooltoys doesn’t have a large number of physical locations, its online store provides nationwide shipping, making it easily accessible for those across New Zealand. If you’re in the market for toys that blend fun with innovation, Cooltoys is definitely worth a visit.

Hobby Zone – The Go-To for Model Kits & Collectibles

Hobby Zone is New Zealand’s go-to destination for model kits, RC cars, and a vast array of hobbyist items. Whether you're a seasoned model builder, an RC car enthusiast, or a collector of pop culture memorabilia, Hobby Zone has something for you. The store carries a diverse selection of items that cater to the modeling and hobby community, from aircraft and car kits to anime figures and action figures based on popular gaming franchises.

In addition to model kits and RC cars, Hobby Zone is a treasure trove for collectors. The store boasts a wide range of anime, gaming, and pop culture collectibles, making it a must-visit for fans who want to add to their collections. Hobby Zone also offers expert advice and can help hobbyists find the right products for their specific needs, whether it’s finding that rare collectible or getting supplies for a new project.

Prices at Hobby Zone can vary widely depending on the product. Basic model kits can start at NZD $20 to $50 (USD $12 to $30), while more complex and specialized kits or collectibles can range from NZD $100 to $500+ (USD $60 to $300+). If you’re a serious collector or hobbyist, Hobby Zone is a one-stop shop that provides quality products and a wealth of knowledge for enthusiasts. With multiple locations in New Zealand, Hobby Zone has built a loyal customer base, catering to both newcomers and experienced hobbyists alike.

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How to Choose the Right Toy Store in New Zealand

Selecting the right toy store in New Zealand involves understanding your child's needs and preferences, as well as considering your budget. Here are some key factors to help you make the best choice:

Age Group and Interests

First, consider the age group and interests of the child. Stores like Evermore Toys and The Toy Box offer educational and STEM-focused toys for older children, while stores like Toyworld and Kidzstuffonline provide a variety of classic and popular brand toys. For collectors, AG LEGO Certified Store and POP MART specialize in LEGO sets and collectible figurines.

Specialty Toys

For unique and high-quality toys, specialty stores like Evermore Toys focus on eco-friendly and educational products, while Cooltoys features interactive, creative toys. If you're looking for collectibles, Hobby Zone and POP MART are top destinations for limited-edition items.

Budget Considerations

Budget is an important factor. If you're looking for discounted bulk purchases, Harvey Wholesale Toys offers great deals. Stores like Kidzstuffonline frequently update their stock with trendy toys at affordable prices. Premium options, such as exclusive LEGO sets from AG LEGO Certified Store, can range from NZD $50 to $500+ (USD $30 to $300+).

In-store vs. Online Shopping

Shopping in-store provides the hands-on experience of inspecting toys before purchasing, which is helpful for complex items. However, online shopping offers the convenience of browsing a wider selection and finding seasonal promotions and discounts. Stores like Kidzstuffonline and Evermore Toys excel in providing fast, convenient online shopping options.

Finding Deals

Look for seasonal promotions and discounts at major stores, particularly during holidays. Signing up for newsletters and following stores on social media can help you access exclusive deals. Shopping clearance sections is another great way to find reduced prices.

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FAQs

Got questions about toy shopping in New Zealand? Here are some frequently asked questions to help you navigate your options and make the best choice for your needs.

1. What are the best toy stores for educational toys in New Zealand?

For educational toys, Evermore Toys and The Toy Box are excellent options. They specialize in STEM kits, wooden toys, and other educational resources that encourage creativity and learning. These stores curate their collections to support child development, making them ideal for parents looking to invest in toys that foster skills like problem-solving and artistic expression.

2. Are there any toy stores in New Zealand that offer international toy brands?

Yes, Toyworld and Kidzstuffonline offer a wide selection of internationally recognized brands, such as LEGO, Hot Wheels, Barbie, and Disney. These stores provide access to popular global brands, making them a great choice for shoppers seeking familiar names alongside local offerings.

3. Can I find gifts for collectors in New Zealand toy stores?

Absolutely! POP MART, Hobby Zone, and AG LEGO Certified Store are perfect destinations for collectors. POP MART specializes in trendy blind-box collectibles, while Hobby Zone offers a range of anime, gaming, and pop culture collectibles. The AG LEGO Certified Store is the go-to spot for exclusive LEGO sets and rare pieces that will appeal to both enthusiasts and serious collectors.

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